Blue Scorpion Reputation Management

We work transparently with clients to individually craft appropriate prevention and intervention services, particularly for those who’ve experienced a loss of public confidence, to rebuild brand value.

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Agribusiness

AGRICULTURE

Commodities | Importing and Exporting | Farmers | Apiaries | Associations and Co-ops | Producers | Manufacturers | Processors | Distributors | Logistics | AgriSuppliers | Automation | Robotics | Software | Blockchain | Agritourism | Oil and Gas | Airports

HORTICULTURE

Cannabis | Turf Management | Landscaping | Wine and Wine Making | Craft Breweries

HEALTH & WELLNESS

Veterinarians | Pet Boarding and Grooming | Pet Retail | Pet Pharmaceuticals | Zoos | Aquariums | Safaris | Sanctuaries | Marine Life

Esports

VIDEO GAMING

Developers | Inventors | Accelerators | Innovators | Manufacturers | Artificial Intelligence | Virtual Reality | Also visit our sister company Athena Alliance CLT

ABOUT US

BSRM is a specialist communications firm that has international reach with its headquarters in Atlanta while also operating in Washington, D.C. We provide public relations, marketing, experiential marketing, digital marketing, and advertising services. We specialize in reputation management, crisis communication and market research. We hold accounts specific to the video gaming industry, animal and pet care industry, and the agriculture and farming industry, including investor relations to agricultural commodity and product brands. We also provide government and corporate consultancy.
We exist to support in-house teams with marketing research and public opinion, media strategy, reputation management, and crisis communication. We are focused intensely on quality, and listening is our first order of business. We deliver unique value in that we first understand our clients’ interests and needs to build trust while achieving strategic goals. We want to tell our clients’ stories through communications and advocacy to grow their business and market share.
World map

OUR STORY

Poisonous animals have gained notoriety since their venoms (secreted or injected) contain several useful bioactive substances. In parts of the Caribbean, the blue scorpion’s venom has demonstrated cancer-fighting properties and is being developed as a drug to treat the disease. The venom is known for its healing factors and its potential to save lives, much like antimicrobial substances identified in the Komodo Dragon’s blood. Drops of venom from a blue scorpion are anti-inflammatory in the same way that BSRM protects its clients. Our communications expertise and training extends over 15 years in print and corporate media environments. BSRM understands where the risks lie, and we exist to help clients take steps to avoid or counteract crises, communicating to critical audiences. We value serving as trusted counsel in making sure that every client is given the best advice to elevate their brand and business. We sow excellent services for clients to reap stronger sales opportunities, advantage, strengthened employee recruiting, retention, and trust among stakeholders.

Managing the Functions for the Website

MISSION

We exist to protect and uplift your identity by providing reputable client services built on trust.

VISION

To establish BSRM as the global authority on crisis communication, specializing in the industries we serve.

VALUES

1. Serving as trusted counsel in making sure that every client is given the best advice to elevate their brand and business.

2. Trust, reliability, and timeliness are at the core of our principles.

CORPORATE SOCIAL RESPONSIBILITY

At BSRM, we pride ourselves on our ability to ensure that every client is given the best advice to elevate their brand and business. However, we don’t believe the advice stops with our clientele. Our focus is not only on building and retaining our clientele but providing our team with an opportunity to continue to learn and grow within the company. BSRM believes it has a duty and responsibility to sculpt and mold the next generation of communications professionals.  Through our training and mentorship, we are bridging the gap from college to corporation, assisting students who may lack the experience or job-readiness 

necessary to make that transition by themselves. Recent graduates lacking in real-world applications of the skills learned throughout their college career can benefit from the knowledge and insight of our staff of seasoned professionals within the communications industry while developing a portfolio of work samples and related experience. BSRM would like to serve not only as a top specialist communications firm but also as a hub for the recruitment of talented and energetic young professionals within the field of public relations, marketing, and advertising.

04 EVALUATION

Evaluation is the review of the use of tools to measure impact and return on investment.

03 IMPLEMENTATION

Proactive tactics are deployed to segmented audiences in various publications such as promotional opportunities, media relations and event planning.

01 RESEARCH

Research is the fundamental best practice in PR and the first step in the continual cycling process.

02 PLANNING

An action plan through strategy development is established where objectives are meaningful and measurable. Research methodology backed by PR theory and models inform campaigns to ensure their success.

01 RESEARCH

Research is the fundamental best practice in PR and the first step in the continual cycling process.

02 PLANNING

An action plan through strategy development is established where objectives are meaningful and measurable. Research methodology backed by PR theory and models inform campaigns to ensure their success.

03 IMPLEMENTATION

Proactive tactics are deployed to segmented audiences in various publications such as promotional opportunities, media relations and event planning.

04 EVALUATION

Evaluation is the review of the use of tools to measure impact and return on investment.

PRSA Accreditation Seal
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. For more information, visit the Public Relations Society of America here.

Leadership

Kimberly Starks

Kimberly M. Starks, APR | Principal Consultant

Kimberly M. Starks, APR, is an experienced and well-respected public relations practitioner. She is currently founder and principal consultant of Blue Scorpion Reputation Management (BSRM), a PR firm specializing in the areas of video gaming and agribusiness.

Prior to the pandemic, she also was co-founder and CEO of Immense DC, an esports consultancy serving corporate brands on their pathway to new and emerging technology that included Reebok, Puma and Foot Locker.

Now, in addition to BSRM, Kimberly is the managing partner of The Athena Alliance CLT, an all-female stream team with members located across the nation; and Public Safety Media Strategies, a public relations firm holding accounts specific to law enforcement.

Before becoming an entrepreneur, Kimberly served as a reporter, editor and interim bureau chief for the Marietta Daily Journal and government reporter for the Chattanooga Times Free Press. She has also freelanced for the Savannah Morning News and Patch.com. Kimberly’s skills have enabled her to work under the tutelage of seasoned journalists at The New York Times and, most recently, serve as a spokeswoman for the Georgia Lottery Corp.

A pedigreed professional, Kimberly studied anthropology at the University of Ghana-Legon in Ghana, Africa; holds a Bachelor of Arts in print journalism, mass communications from Savannah State University; and a Master of Business Administration from the University of Phoenix. Additionally, she earned her APR accreditation in public relations through the Public Relations Society of America (PRSA).

Kimberly is a board member of the Georgia Game Developers Association; Positive Growth Inc., a residential care program for young men located in metro Atlanta, and a committee member of the Georgia Sports and Innovation Coalition E-Sports and Web3 (GSIC) of the Georgia Department of Economic Development.

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