The Facebook Pixel: How to set it up and use it for your business

Do you currently use Facebook ads? Were you thinking about using Facebook Ads in the future? Do you ever wonder if your advertisements are helpful? If that’s the case, then Facebook Pixel is the perfect analytics tool to help you get the most out of your social media budget.

The Facebook Pixel helps you optimize your advertisements and make sure they are displayed to the right audience. The Facebook Pixel can be utilized to enhance your Facebook retargeting and market to those individuals who have visited a specific page or taken the desired action when using your website.

Installing Facebook Pixel for Your Business

Once you have a website for your business and can update your website’s codes,  here are the steps that will guide you in properly setting up Facebook Pixel.

  • Go to Events Manager
  • Click Connect Data Sources
  • Select Web
  • Select Facebook Pixel
  • Click Connect
  • Create your Pixel Name 
  • Enter your website’s URL to check for easy setup options
  • Click Continue

Once you have completed these steps, you will put the Facebook Pixel code on your website by manually adding a pixel or using a partner integration. 

If you are using an e-commerce manager, you can install your pixel without editing your website directly. However, if you work with a developer code, select ‘email instructions to a developer’ to send your developer the information they need to install the pixel. If neither of these options is applicable, you should insert the pixel code directly into your web pages. 

Using Facebook Pixels to Advertise

After your setup is complete, you can find the ‘goal specific’ section under campaign settings. From here, you can select the pixels you would like to use for your next campaign. Choose the event type, then click ‘next.’ After following these instructions, you’re all set!

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