Social media automation is the key ingredient:

Here are the Top 3 reasons you should be doing it

Essentially, social media automation is scheduling content for posting. It involves using an application or a set of tools to accomplish specific social media tasks without human intervention. 

Here are three benefits of social media automation:

1. Boosts Engagement

The more active you are on social media, the more your audience will interact with your posts, content, and page. Without content to interact with, your audience may lose interest. Because automation keeps your activity on social media consistent, it will also result in increased engagement. 

2. Save Time

Social media can be very time-consuming. Because automation includes the scheduling of content to be posted in the future, it frees you up to tackle other tasks at points where you would have typically had to manually share content with your audience. Automating your social media will save you a ton of time and will allow you to focus on other critical tasks.

3. Increase Consistency 

Social media is about having a consistent brand voice with relatable messages. Your social media posts should have a theme focused on your marketing campaign. Consistency brings growth in audience engagement and reach. From the tone of voice used in your messages and the aesthetics of your posts, consistency is what maximizes your potential.