Boosting a Post vs. Running a Facebook Ad: Which is best for your business?

If you’re unsure whether a boosted post or running an ad on Facebook is beneficial for your business, we have compiled a list of both the benefits and differences. Your business must consider advertising goals suitable for them as some can be met by boosting a post while others require a Facebook ad.

Boosting a Post 

A boosted post is one of the most straightforward methods of advertising on Facebook. Boosting a post on your timeline is a method allowing you to pay to have it promoted to an audience of your choosing. When you boost a post, it shows up in your target audience’s news feed as an ad. It’s as simple as selecting your target audience, choosing a budget, and Facebook will automatically convert your original post into an advertisement with a sponsored label.

Benefits of a Boosted Post

  • Guaranteed Visibility
  • Increased Engagement
  • Exposure to a New Audience
  • Ensures Content is seen by the right audience

Running a Facebook Ad 

Albeit boosted posts are ads, Facebook ads are created through Ads manager and offer more advanced customization solutions. Facebook Ads allows you several means to help you reach your particular business goals and target audience.

Unlike boosted posts that optimize for likes, comments, and shares for brand awareness, Facebook Ads optimizes website conversions, app installs video views, and shop orders. Additionally, it helps you to use advanced targeting capabilities and maintain creative control.

Benefits of Facebook Ads

  • Easily find new leads
  • Add a custom call-to-action button
  • Easily Scale Content Promotion
  • Wider Audience Reach

Boosted Post or Facebook Ad?

If your business is going for audience engagement or developing brand awareness, your go-to option should be a boosted post. However, if your business is looking to create more advanced ad types and campaigns, creating Facebook ads may be the better option.


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